ZOOM Seminar                     

DATE: Saturday, October 14, 2023

TIME: 9-11am PT zone  (Los Angeles)

Join Stephen and Heidi Silver for a power-packed two-hour seminar where you'll learn the ins and outs of setting up and selling successfully at conventions. Whether you're a seasoned exhibitor or new to the scene, this seminar will provide you with invaluable insights and practical strategies to maximize your convention experience. Here's what you'll gain:

1. Preparation and Planning:

   • Understanding Different Types of Conventions: Learn about various convention formats and choose the right ones for your niche.
   • Setting Clear Goals: Define your objectives for the convention to ensure a focused and successful experience.
   • Booth Design and Layout: Discover effective booth design principles to attract attendees and create an engaging space.
   • Inventory Management: Strategies for optimizing your product selection and ensuring you have enough stock.

2. Effective Setup Techniques:

   • Booth Presentation: Techniques to arrange products, signage, and displays for maximum visual impact.
   • Traffic Flow: Learn how to design your booth layout to encourage a smooth flow of attendees and potential customers.
   • Technology Integration: Utilize technology to enhance your booth, such as digital displays, interactive elements, and online ordering systems.

3. Engaging Customer Interaction:

   • Mastering the Elevator Pitch: Craft a compelling and concise pitch to introduce your products and capture interest.
   • Active Listening: Develop skills to understand customer needs and tailor your pitch accordingly.
   • Overcoming Objections: Learn how to address common customer concerns and turn them into opportunities.

4. Sales Strategies and Techniques:

   • Upselling and Cross-Selling: Techniques to increase the average transaction value by suggesting complementary products.
   • Scarcity and Urgency: Understand psychological triggers that drive sales and how to implement them ethically.
   • Closing the Deal: Strategies for smoothly transitioning from pitching to closing sales while maintaining rapport.

5. Networking and Relationship Building:

   • Connecting with Attendees: Build meaningful connections with potential customers, fellow exhibitors, and industry influencers.
   • Follow-Up Strategies: Learn post-convention actions to nurture leads and convert them into long-term customers.
   • Collaborative Opportunities: Explore the potential for partnerships, collaborations, and joint ventures within the convention community.

6. Handling Challenges and Adaptation:

   • Problem Solving: Develop the ability to handle unexpected challenges during the event and find quick solutions.
   • Flexibility: Learn how to adapt your approach based on attendee demographics, market trends, and convention dynamics.

7. Post-Event Evaluation:

   • Assessing Success: Understand key metrics to measure your convention performance and identify areas for improvement.
   • Continuous Improvement: Implement a cycle of learning and refinement for future conventions.

Join Stephen and Heidi for this comprehensive seminar, and unlock the secrets to becoming a standout exhibitor at conventions. Your journey towards convention success starts here!

Be sure to add to your calendar. An email will be sent to you with further instructions.

IMPORTANT: 

Be sure to register with your real name so I can let you in the room on the night of the Zoom event.

Any sharing of ZOOM link is strictly prohibited and will result in losing your access and no refund.

PLEASE NOTE

No refunds or transferring of sessions will be given. Make sure your schedule is open for that date.

THIS SEMINAR IS NOT RECORDED FOR  REPLAY OUTSIDE OF SDA